Who is Zerigo Health?
Zerigo Health is based in San Diego, California, and aims to provide an at-home UV-B (Ultraviolet-B) "Smart Light Therapy" solution for people with chronic skin conditions such as psoriasis and eczema.
Zerigo Health has a unique position in how to administer UV-B light. Other providers require in-clinic treatments with big, heavy machinery. Zerigo Health offers a handheld device that can be controlled by a mobile app.
Zerigo Health's "Smart Light Therapy" is the major selling point in its marketing. The art direction should match how light looks and behaves: shadows, gradients, color blending, etc.
Below are several examples of marketing that I helped design with a wonderful copywriter.
An example of a Direct Mailer that would get printed and mailed to people's homes. Here you see the same copy but laid out in 2 different ways: Concept 1 uses white space generously and is typical of Mailer designs, and Concept 2 is a more ambitious direction, starting off with dark background colors, overlaid with white/light colors.
A "Clinical Overview" piece meant for medical providers about the pervasiveness of chronic skin conditions, and how Zerigo aims to fix the problem.
One of several B2C emails we developed that gives prospective users an introduction to Zerigo.
This was a "Digital Signage" piece (for Zerigo's client Nextiva), meant to be displayed on a large monitor in a common area. The bottom picture is me with my design projected on my own TV to test out readability.
